Want to Read Minds? How to Use Behavioral Targeting & Other Mindless Mischief
Categories: 4HWW Favorites, Ad Serving & Exchanges, Automated Blogging, Automation Analytics, Blog, Content Optimization, Data Exchanges & Data Mgmt., Marketing that Works, Things Not to Miss, Web 3.0
Behavioral targeting uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
AudienceScience provides an integrated data management and audience targeting platform, enabling universal access to audiences. With 200 billion data insights daily into over 386 million people worldwide, this industry leading technology, The Audience Gateway, drives digital marketing success by empowering marketers with the intelligence and control to execute effective global campaigns.
Strengthening AudienceScience’s global presence are the 2010 acquisitions of Europe-based targeting leader wunderloop and Hispanic audience targeting innovator Consorte Media. Since 2003, AudienceScience has delivered over 100,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, Nikkei.com, SKECHERS, T-Com, Orange, Terra, Telecom Italia and Wall Street Journal Digital.
Reaching the right people with the right message at the right time, this is The Audience Gateway. We deliver marketers interested people regardless of where they are. By partnering with the world’s leading publishers AudienceScience has the ability to make their audiences available to marketers based purely on the audience’s level of interest. This means publishers and advertisers are getting higher returns on their investments, and translates into a better online experience for consumers. The Audience Gateway: Universal Access to Audiences.
In today’s highly competitive media landscape differentiating your website and media sales offerings is critical to maximizing revenue. Increasingly, advertisers are demanding highly targeted audiences and advertising environments across their premium media buys.
Boomerang for Publishers allows you to better meet this challenge by extending your most valuable audiences across your website or network. By using Boomerang for Publishers, you can identify site visitors who have previously expressed interest in specific content areas and reach them elsewhere on your site. This allows you to maximize the value of previously undifferentiated inventory, significantly boosting advertising rates.
AudienceScience Connect brings advertisers and publishers together to help them meet their online goals. Establishing a connection between premium publishers who wish to optimize yield and maintain content quality and top-tier agencies and premium advertisers who want to associate their brand with select publishers – this is a winning combination. With AudienceScience Connect you can dramatically improve advertising effectiveness and increase conversion rates.
Undertone has a simple mission: to deliver quality display and video experiences for advertisers, publishers and the audiences they serve.
In the decade since our inception, we’ve developed a reputation as “the good guys” in digital advertising. Undertone clients know they are advertising in a brand-safe ecosystem where they can confidently market their products and services without risking their brand.
The Navegg is the first company fully dedicated to the optimization results on the Internet by content analysis and segmentation of digital.
Its proprietary system of socio-demographic inferição the Navegg engine , draws the demographic profile, interests and purchase intentions of Internet users from Web browsing. Integration services of Navegg – the Navegg-N4P for Publishers and E-commerce is Navegg – N4C – enable the delivery of content and offers targeted to profiles detected by Navegg Engine . Customizing ads and content sites better monetize their audience and optimize the use of their inventory.
eXelate’s Data Management solution provides unparalleled audience data control for publishers. Whether you are looking to generate new revenue from your audience interactions, simplify and centralize consumer privacy functions or simply ensure that your site and data is secure, teXi:DM can work for you.
Tatto Media was founded in 2005 in Boston, Massachusetts. Over the past four years, the company has applied its expertise in performance advertising to display advertising and virtual currency. Tatto Media’s development of next generation advertising platforms is revolutionizing the online advertising industry.
Since its conception, Tatto Media has been focused on generating real value – simultaneously producing results for advertisers and publishers alike. This balance of advertiser and publisher success is core to the Company’s proprietary ad serving technologies. Tatto Media’s results-oriented ad serving technology is built for results-oriented advertisers and publishers.
Tatto Media’s advertising platforms deliver billions of targeted advertisements every month. Ranked 3rd by comScore for worldwide reach (August, 2009), Tatto Media is on track to become the world’s largest online advertising company, reaching more than 50% of the Internet.
Tatto Media is privately held and continues to achieve rapid growth organically. Over sixty Tatto Media employees are truly dedicated to providing a unique and intelligent approach to online advertising.
Front Porch, Inc. provides services to Internet Service Providers. Front Porch technology enables an Internet Service Provider (ISP) to insert its own messages to be presented to users as they use their web browsers, such as customer service notices or online advertising. This technology is often used in the delivery of advertiser-supported wireless Internet access, but is also found in the more traditional “wired” broadband ISPs.
Internet Service Providers use products by Front Porch to present its own interstitial, sidebar, pop-up, or pop-under advertising or service messages while the browser transitions to or between web pages. Front Porch also creates the software to manage advertising campaigns or billing messages.
An online media and technology company founded in 1995, Burst Media is a leading seller of vertically targeted audiences found in the long tail of the Internet. By working together with web publishers and advertisers, the company leverages the value of rich long tail content to enable brands to reach loyal, highly segmented audiences in a brand-safe and quality-assured environment. Through its media divisions Burst Network, Burst Direct and Giant Realm, the company represents one of the broadest and deepest offerings of interest-based websites. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks and web portals to manage the complete process of ad sales and service.
Phorm is a global personalisation technology company that makes content and advertising more relevant. Phorm’s innovative platform preserves user privacy and delivers a more interesting online experience. Phorm’s partners include leading Internet Service Providers (ISPs), publishers, ad networks, advertisers and agencies.
Phorm’s personalisation technology enhance the core ISP proposition – browsing the web – by personalising the web to each ISP customer. Phorm’s technology powers two products – the Open Internet Exchange (OIX) and PhormDiscover.
The OIX is an interest-based advertising platform that works at the ISP level. It allows ISPs to generate a potentially high-margin revenue stream by participating in the $57 billion online advertising industry, enables advertisers and agencies to reach their most valuable audience segments with unprecedented precision, and gives publishers and networks more potential value from every page.
PhormDiscover is Phorm’s free service offered to consumers by ISPs. PhormDiscover benefits consumers, through the provision of personalised content, more relevant advertising (using the OIX) and built-in security. PhormDiscover’s personalised content feature delivers relevant content to consumers in the form of an ISP-branded personalised home page and an in-page widget that can appear on potentially any publisher’s website. Publishers benefit from PhormDiscover as it enables them to show relevant content from within their sites leading to increased user engagement and monetisation opportunities. PhormDiscover’s security feature, PhormSecure, offers consumers network level security from fraudulent websites and dangerous software.
Importantly, Phorm’s technology sets industry-leading privacy standards. It can never identify individuals, never stores any personally identifiable information, and keeps no record of where they have been. It anonymously understands what a user likes in order to match it to the right content or advertising. It also ignores certain sensitive information such as adult or medical topics and therefore does not collect browsing information or permit advertising related to these sensitive areas. With offices in London, New York, São Paulo and Seoul, Phorm (AIM: PHRM, PHRX) is a Delaware, US incorporated company, publicly listed on the London Stock Exchange’s Alternative Investment Market (AIM) since 2004.
LindotigerT advertising services has quickly become a leading provider of advertising services for buyers and sellers across a network of SNS (Social Network Site) applications. Lindotiger’sT advertising platform combines state of the art technology and great customer support
ValueClick, Inc. (NASDAQ: VCLK) is one of the world’s largest integrated online marketing companies. We deliver scalable solutions for advertisers to cost-effectively acquire customers and for publishers to maximize their revenue. ValueClick’s industry experts can solve your most complex online marketing needs today.
Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the purchase funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of “what works” to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom “brand channels” to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers smarter solutions that drive greater results.
Tribal Fusion is a part of the Exponential Group of online businesses – a technology-enabled media services company that delivers innovative products and services to meet the demands of today’s digital advertisers and publishers. Through a variety of offerings that includes Tribal Fusion, the Exponential™ group of businesses enables online advertisers to reach their target audiences from around the globe to across town. Headquartered in Emeryville, CA, Tribal Fusion operates offices across the US, India, Australia, Canada, and the United Kingdom.
PredictiveIntent is a leading expert in the development of behavioural analysis and targeting software for digital businesses.
Our cutting- edge solutions for mobile and ecommerce markets enable businesses to observe and understand customer behaviour with more clarity, detail and accuracy than ever before possible – and by helping businesses better understand who their customers are and what they want, our services directly help automate the personalisation of the digital experience to increase customer loyalty, consumption and revenue.
PredictiveIntent’s patent pending technology is currently available for the mobile internet and e-commerce markets, but by analysing the behaviour of any digital information has the potential to automate actionable events for any business. These solutions are available both directly from us and via our select technology partners who have pre-integrated our services into their own offerings.
Latest Market Insights
- 2009/10 Google launches “Boomerang for Publishers” behavioural targeting solution built directly into DFP. No setup fee, simple CPM fee if used.
- Audience Science raises $20m (to total $50m invested) from existing investors. Is this to fight against BFP or grow opportunity? I think the former.
- Exploring more lucrative ad models, Hulu has tapped AudienceScience to test the technology on its pure-play video ads. Jeff Hirsch, president and CEO of AudienceScience, recently predicted that behavioural targeting spend will grow to over $25 billion, and surpass search spending, by 2020.
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Tags: AudioScience, Automated Marketing, Automated Targeting, Behavioral Marketing, Behavioral Targeting, Brilliant Marketing, Burst Media, Consumer Behavior Targeting, DoubleClick Boomerang, Exelate, Front Porch, Lindotiger, Navegg, Phorm, PredictiveIntent, Tattoo Media, Tribal Fusion, Undertone Networks, Valueclick, Wunderloop